Many business think they can just jump straight into SEO – Search Engine Optimization and move a bunch of their keywords to the first page of Google, Yahoo or Bing. Other SEO businesses will let you believe this is true as well and take your money. However, the point many folks miss is will the search keywords work for your business???
If you are a dentist in Washington DC, maybe you think the best term to SEO is “Washington Dentist”. Maybe it is or maybe it isn’t but if you spend thousands of dollars and months of work getting this term to the first page of Google you would expect results. What if it doesn’t convert? What if the majority of the visitors bounce off of your site and go back to searching for another Dentist? Maybe “DC Dentist” is better. Maybe “Washington Teeth Cleaning”. How about just “teeth cleaning” and geo target only users in the Washington DC metro area?
The answer is we just don’t know unless you test. This is why PPC – Pay Per Click is so vital to any online marketing campaign. It gives you a chance to test out thousands of search terms and see which ones are getting you the best results. Think of it as renting the search terms for a month or two to see which ones perform for you. Then and only then should you make the effort to build an SEO campaign.
I hope this makes sense. We try to make search simple by providing not just PPC or SEO services but an array of services we call Search Advertising Optimization – Search Made Simple. If you are interested in finding out how we can help your business please contact us. For more information contact us at: info (at) eruptr.com or fill out our Contact Eruptr form.