Importance of Landing Page Quality Score
I have a client that had a landing page with a very low Google Quality Score and it was costing us a fortune to keep traffic flowing to that page. So in an effort to increase Quality Scores and improve the landing page I did a 12 hour test.
Step 1 – I created a new landing page with the same content but also added content from Google Health and Wikipedia below the original content.
Step 2 – I made a copy of all the keywords and ads from the Old Ad Group and create a New Ad Group
Step 3 – I put the same $5 bids on both ad groups and let them fight it out. Just like another competitor in the same space.
Step 4 – I let the test run overnight to prove ‘Content is King’.
- New Ad Group – 4224 impressions – 54 clicks – 1.28% CTR – $3.08 CPC
- Old Ad Group – 334 impressions – 3 clicks – 0.90% CTR – $4.51 CPC
- 13x more impressions
- 18x more clicks
- 42% better click rate (because of the higher Quality Score)
- 65% increase in Quality Score(2.25 to 3.72)
- 46% decrease in COST
If you would like to find out more about how we can help your business please select the ‘Contact Us‘ at the top of the page or call Eruptr at 1.888.ERUPTR1