Franklin Street publishes an annual trends report for health care brands. This is the fifth year of the publication that reaches over 5,000 health care decision makers. This annual report to helps gain a foothold in the trends, changes and opportunities that will shape the coming year. In this report, you’ll learn about macro trends that have powerful implications for hospitals and professionals.

In addition to sharing macro trends, you’ll hear directly from Franklin Streeters who weigh in on what health care marketers should look for in 2016. Colleagues were also invited to share their unique perspectives on what marketers should pay attention to in the coming year.

Provided by: Franklin Street

Download Report: Franklin Street – 2016 Trends Report