Eruptr is a leading expert in the field of digital healthcare so we are often asked to provide our thoughts and insight on the ever evolving role of Search Engine Marketing and Search Engine Optimization in the marketing space. Eruptr Vice President of Sales Joel Cessna was recently featured in a blog post by Core Creative, a branding agency that specializes in telling the life-changing stories for mid-market healthcare systems and the emerging med-tech world.

Core Creative President and Brand Consultant Ward Alles interviewed Cessna to get his thoughts on how paid search services compare/differ to those industries outside healthcare as well as general advice for how healthcare marketers can better utilize SEM and SEO to achieve their marketing goals.

Read the full blog post today!

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