Meet Our Team
Kevin Minnelli, CEO & Founder
Kevin Minnelli is a Certified Project Manager Professional (PMP) with over 20 years of IT management and marketing experience and holds a Masters of Science from Johns Hopkins University. Prior to founding Eruptr, he worked as a consultant with Resonate Networks, an ad network in Alexandria Virginia which was formed by DDC Advocacy. His role with Resonate touched everything from campaign management and optimization to redesigning internal processes within the ad serving platform. Before Resonate, he was a senior project manager and manager of online advertising operations for Revolution Health, a Steve Case start-up in Washington DC, where he successfully designed and managed the largest health network on the web. In the past he also managed the Walt Disney online and offline marketing database, worked and successfully consulted for: USinternetworking, The National Institutes of Health, General Electric, Thomson Reuters, Citibank and Merrill Lynch. His vast consulting experiences and development and management of systems make him an excellent choice to design and manage Eruptr’s operation and optimization systems.
J.K. Lloyd, President & Founder
J.K. has over 10 years of experience helping hospitals implement online marketing strategies and campaigns that increase awareness, patient acquisition and contribution margins. Prior to co-founding Eruptr, J.K. was one of the first employees of RevolutionHealth.com (now Everyday Health), an online site envisioned by Steve Case, the co-founder of AOL. J.K. was instrumental in creating and spearheading a hospital advertising vertical and developing relationships across the country. The internet is the fastest growing medium for targeting patients and J.K. is committed to serving care providers to achieve marketing goals and increase ROI.
Joel Cessna, Vice President of Sales
Joel has over 6 years of experience in working with hospital marketing departments on their digital strategies which lead to patient acquisition and measurement. Prior to joining the Eruptr team in January of 2015, Joel was an integral part of launching the Medicom Health Interactive line of Health Profilers where he served as VP of Sales and Marketing. Joel enjoys working closely with hospital marketing departments and helping them achieve their digital marketing goals.
Melissa Placzkowski, Vice President of Operations
Melissa brings 10+ years of hospital and health system marketing to the table. Prior to joining Eruptr, she worked for Centegra Health System, a suburban Chicagoland healthcare provider for over 7 years. Melissa held a variety of critical roles related to digital marketing throughout her career – her roles and responsibilities included graphic design, event planning, coordinating digital and traditional marketing efforts both internally and externally, managing 14+ system websites as well as leading website overhauls and launches.
Melissa received her BA at Monmouth College, in Monmouth, IL and graduated with honors. By double majoring in International Business and Economics and minoring in art, she quickly got a thirst for knowledge, travel, and creative design. After studying Economics in Paris, her passion for business also grew. Her language experience includes French and Spanish.
Melissa has also received two certifications from the Illinois Institute of Art in Digital Graphic Design and Image Manipulation & Design. She lives near Rockford, Illinois, about an hour and a half northwest of Chicago with her husband and two rescued greyhounds – Sophie and Walter. In her free time, she enjoys drawing, learning about healthy nutrition, working on her Etsy shop, organic gardening and volunteering with her greyhound rescue group.
Melissa is also Google AdWords Certified.
Jennifer O’Meara, Director of Operations
Jen brings nearly a decade of healthcare marketing experience to Eruptr. Prior to joining our team, Jen served as marketing manager for Holy Redeemer Health System in suburban Philadelphia where she managed all branding efforts—both digital and non-digital—across their entire spectrum of care. One of her responsibilities included the development and maintenance of three distinct websites for the health system—a job that utilized her vast attention to detail and relationship-building skills to the fullest.
Jen graduated from Penn State University and is a Nittany Lion through and through. She is very active in her church, and is a member of its vestry, serving as the marketing/outreach coordinator.
She lives in Bucks County, Pennsylvania with her husband, and her best furry friend—her beloved Boston Terrier, April. When she’s not generating impressive results from her marketing efforts, Jen enjoys traveling, discovering new books, photography, spending time with family and friends, and trying new foods. Her latest venture? Grilled octopus.
Jennifer is also Google AdWords, Analytics, and Mobile Sites Certified.
Rob Gerdon, Director of Sales
Rob comes to Eruptr with over 20 years of healthcare experience, 8 of which were at Providence Health & Services in the Seattle area. He has spent the last 4 years helping hospital marketing departments increase patient acquisition with Medicom’s health risk assessments and build profitable lead nurturing strategies with Private Health News’ content marketing solutions. He has a broad understanding of healthcare marketing and a passion for helping hospitals connect their services and specialists to the right patients at the right time.
Outside of work, Rob enjoys spending time with his wife and 6 children. He is passionate about foster care and is active in the foster/adoptive community and his church. His interests also include indoor soccer, kayaking, hiking in the beautiful mountains of Northern Washington and photography.
Steve Mosack, Senior Account Manager
Steve Mosack joins Eruptr with over 10 years of experience in the digital marketing industry. Steve entered the healthcare sector while working for Medicom Health Interactive where he took his customer-centric approach and helped some of the biggest hospitals in the country utilize a digital strategy which featured health assessments. Prior to working with Medicom, Steve spent many years honing his digital marketing skills as an analyst with PMX Agency, specializing in customer acquisition, media planning and marketing campaign execution. While working with some of the biggest retailers, publishers, and fundraisers in the country, Steve has brought this valuable, well-rounded experience with him as he thinks about your future marketing goals. Steve holds certifications in Google AdWords & Analytics, and Hubspot Inbound Marketing.
Erin Carswell, Senior Account Manager
Growing up most of Erin’s family members worked in the healthcare field, which drove an affinity for helping people and the industry as a whole. However, she knew that she did not want to be around blood and guts. After receiving her bachelor’s degree in marketing from West Virginia University she decided to combine both of her passions. She started her career in NYC and then spent more than three years developing digital strategies for Geisinger Health System in Danville, PA. Erin believes it’s important for hospitals and health systems to have a relevant digital presence because it’s more often that a patient’s first “interaction” with them is through a Google search or a social media interaction. For Erin, patient acquisition and measuring ROI is the most exciting part about healthcare digital marketing. She is Google AdWords Certified and is currently pursuing an MBA.
Erin lives in Danville, PA with her husband Will and golden retriever, Reagan. She is involved in her community’s business alliance and church’s technology committee. Erin enjoys listening to music, running and working out.
Erich Johanning, Senior Data Specialist
Erich starts his career in the advertising industry 13+ years ago. He gave his first steps in OMNICOM Group, working in BBDO. With the time he became the media planner of important brands like Pepsico, Taco Bell and a local Bank in Costa Rica. After that, visioning that the future of advertising was digital, he moved to a marketing company to specialized in web positioning, analytics and paid search. Erich has been with Eruptr for over 5 years now, growing together with the company.
Erich graduated in Marketing Communications at the Latin University in Costa Rica. He speaks both English and Spanish.
Erich currently lives in San Jose, the capital of Costa Rica, with his wife, his little daughter and a 10 year old dachshund. He enjoys traveling, doing Crossfit, and making trips to the beach or the mountain.
Erich is also Google AdWords Certified.
Emma Turner, Account Manager
As an Account Manager, Emma works with a great team of individuals looking to increase the online presence of their healthcare clients. With a Bachelor’s degree in Integrated Marketing Communications, she has 5 years of marketing experience, 4 of which were spent in a healthcare system. Emma oversaw and executed tactical marketing campaigns for Centegra Health System. She has been responsible for strategic website management and digital marketing initiatives for SEO, SEM, display and remarketing. Emma has a broad range of social media experience and is Google AdWords certified.
Adam Kruse, Account Manager
Adam is an experienced, innovative and fun-loving digital marketing pro who has a passion for turning great ideas into action. With more than 10 years in the digital space, he brings proven success and a deep understanding of how to execute integrated strategies that build awareness and drive growth.
Prior to working with Eruptr, Adam spent 6+ years with Ascension as the digital marketing manager at Borgess Health in southwest Michigan. During his time there, he was responsible for the development and execution of digital marketing and communication strategies designed to meet a mix of local, state and national business objectives.
Adam is also Google AdWords Certified.
Valerie Creitz, Account Manager
Valerie brings nearly a decade of marketing experience in healthcare and medical devices. Most recently she served as an account manager at a marketing agency. In her professional experiences, she managed several website redesigns and launches, design and development of collateral, social media management and content development. Valerie earned a MBA from DeSales University. She believes strongly in integrated marketing and branding consistency.
Valerie lives in Pennsylvania with her wife and two children. She is the secretary of the Northwestern Lehigh Education Foundation, enjoys live music, and photography.
Valerie is also Google AdWords Certified.
Abby Nelson, Account Manager
An experienced healthcare marketer, Abby has considerable knowledge in social media campaigns and is certified in social media and HIPAA best practices by the Kansas Hospital Association. She previously worked on the patient care side and then transitioned to a marketing director for a critical access healthcare system where she became well-versed in both digital and traditional marketing campaigns.
After earning her Bachelor’s degree in marketing from Wichita State University, she worked in marketing and public relations for an international aerospace company. With her extensive healthcare knowledge and marketing background, Abby can easily translate client needs into tangible results. She is passionate about connecting patients to the providers that meet their health needs.
In her spare time, Abby enjoys visiting her family farm with her children and cheering on her Wichita State Shockers in basketball.
Abby is also Google AdWords Certified.
Kristen Hepler, Account Manager
Kristen joins Eruptr with more than four years of experience in healthcare. She started her career at Geisinger Health System in Danville, PA where she gained a broad range of social media, project management, customer service and client relations experience. Her other professional experiences include, key contributor for website redesigns, managed publishing of content for customer-facing social media channels and content management.
Kristen graduated from Penn State University and is currently pursuing her Master of Science in Communications from Purdue University.
Kristen lives in Pennsylvania with her boyfriend and their adorable silver lab, Cooper. In her downtime, she enjoys traveling and spending time with family and friends.
Kristen is also Google AdWords Certified.
Jared Zimmerman, Account Manager
Jared joins Eruptr with over 12 years of experience in the digital marketing industry. Recently, he worked in the healthcare space handling digital marketing campaigns that utilized search engine marketing, display and social for some of the country’s biggest hospital systems. Through extensive work experience within the agency world and private sector, Jared has had the privilege to work within various Fortune 500 companies, verticals and industries, ranging from retail/e-commerce, healthcare, telecommunications, hospitality, higher education and more.
With a background in advertising from the University of Florida and a Master’s of Science degree in Internet Marketing obtained from Full Sail University, Jared utilizes his comprehensive educational background daily. He holds certifications in Google AdWords, Google Analytics and Google Mobile as well as a DataXu Professional Certification and is a Bing Ads Accredited Professional.
Danelle Smit, Account Manager
Danelle is a graduate of Lakeland College with degrees in marketing and business administration. She spent 12 years at Agnesian HealthCare in east central Wisconsin. Danelle’s experience while at Agnesian included time as a coder, community outreach coordinator, foundation coordinator, public relations specialist and interactive marketing specialist. During her time in healthcare marketing, Danelle worked with service line leaders to develop and implement measurable traditional and digital marketing campaigns. She focused on search engine optimized website content as the center of the health system’s inbound marketing strategies. Through this strategy, she built a solid following on social media, generated traffic via search engines and enhanced the patient experience through visitor education.
Danelle lives in Wisconsin with her husband and five children. Danelle serves as the marketing liaison on the board of directors for Compassionate Care Credit Union (formerly St. Agnes Hospital Employees Credit Union). In her free time, she likes to spend time exercising, gardening, traveling, coaching, officiating and watching sports — but most of all creating memorable experiences with her family.
Danelle is also Google AdWords Certified.
Samantha Helmus, Sales & Billing Support
Samantha works with the team at Eruptr as a Sales & Billing Support Executive. She brings to the team 4+ years of administrative experience – nearly 2 of which were spent at Geisinger Health – and over a year of banking experience. She also received her Bachelor’s degree in Communication Studies and a minor in Spanish from Bloomsburg University of Pennsylvania. Prior to joining Eruptr, Samantha developed her administrative skill set by working directly with health care executives and supporting directors, operations directors and also the Director of the Department of General Surgery/the Chair of the Division of Surgery. The roles she has held have greatly challenged her and have helped her to quickly grow in her abilities to drive results and maintain successful programs.
Samantha lives in Pennsylvania with her husband Tyler and her 3 cats: Emmett, Nala and Ash. Outside of work, Samantha enjoys traveling, visiting anywhere tropical or rich with history and spending time with her friends and family. She is a very active partner in her church and serves primarily as a vocalist on the Worship & Arts team.